The Effect of Colour
Coulthard explores the effect of colour on us in everyday life. She argues that colour can affect our
Perceptions,
Behaviour, and
Mood.
Research has shown that colour affects our mood, thoughts and behaviour but the research is still in development and establishing how colour affects us is difficult.[i][ii] Additionally, the effect of colour can be very personal and is also tied to our culture.
Colour and Behaviour and Mood
The science on how colour affects our behaviour is scarce and somewhat contradictory.
A lot of research has focused on red which has found to
Increase arousal,
Increase competitiveness,
Increase the pain sensation,
Increase stress,
Decrease appetite,
Raise heart rate, and
Increase aggression.[iii]
Some other studies have also found that blue may be
Relaxing, and
Aid in creativity.[iv]
However, it is not so simple as just colour. The intensity of the colour also has an effect. Coulthard cites studies outlining that vivid colours create excitement while weaker colours are more calming.
An Intuitive Approach
However, despite the scarcity in the research, Coulthard proposes a more intuitive approach.
She suggests mimicking the natural world using colours that bring in elements such as
The sky,
The sea,
Plants, and
The Earth.
She also suggests splashes of bright colours to mimic flowers in things such as
Rugs,
Throws,
Cushions,
Lapshades, or
Artwork.
Meanwhile darker colours can create a feeling of space.
Conclusion
Colours affect how we think, feel and behave. However, the scientific literature is scarce and somewhat contradictory. The effects of colours can be deeply personal. Have a look around your house. How do the colours affect how you feel? What colours could you add to help you feel more relaxed in the lounge room or more creative and productive in the home office?
[i] Nicholson, K. G., & Humphrey, G. K. (2004). The effect of colour congruency on shape discriminations of novel objects. Perception, 33(3), 339-353.
[ii] Coulthard, S. (2020). Biophilia: You+ Nature+ Home. Hachette UK.
[iii] Multiple studes cited in Coulthard, S. (2020). Biophilia: You+ Nature+ Home. Hachette UK.
[iv] Multiple studies cited in Nicholson, K. G., & Humphrey, G. K. (2004)
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